The brief
The design, below, was what the client had been using for awhile and felt did not truly represent the standards and quality of service that was being provided.
Original company logo
Under development
With each round, I promoted long discussions, even encouraging the conversation to stray from the main topic. I have found through this consultation approach with clients can inadvertently offer surprising insights on wider creative opportunities.
As part of each round, I added an "outsider" design element, which was either colour (yellow) or a new style. This helps to gauge the client's interest in moving away from past expectations and allows for their feeling of ownership. Working with them to pick elements that resonated with them. Like the right alignment or bold font usage.
Final Result
